The content within the renowned virtual world of Second Life is all designed and created from start to finish by the users of the platform, usually referred to as ‘residents.’ However, this alone is not what sets Second Life apart from other virtual worlds. One of the biggest draws is in fact its booming and successful economy. Even as the real world struggled against a recession that reaches all corners of the globe, the residents of Second Life kept spending. 2009 saw the Second Life economy reach 567 million US dollars.

Second Life has its own currency, known as the Linden Dollar. Residents can buy Linden dollars using real world currencies and spend them in world. By the same token, Linden Dollars you have can be cashed out into real world currencies, meaning that Second Life has fast become a genuine means of a very real income for a number of talented designers.

But what do people in Second Life actually spend their money on? Well, virtual land is big money business. Residents pay both an upfront fee and an ongoing monthly fee to rent the virtual space on which to set up homes, stores, clubs, relaxation or romancing locations or even spoken word venues. There’s also plenty of money gets spent on avatar appearance, Second Life fashion, skins, virtual hairstyles and shapes. People like to have their 3d representations looking great.

Another big money area is in that or services. People may pay talented marketers to run the marketing campaigns in world for their brands or they may pay a live musician to perform over microphone at their event.

It can be difficult for those who have never used Second Life to comprehend how others can spend money on items that do not really have a physical existence. But the Second Life economy is very real and is a genuine income for so many. And for those who really don’t get it, I simply ask, do you pay for your Internet connection? Because you can’t physically touch that either…

Skylar Smythe